The Minds Behind

Behind every detail at Auric are two friends who united their worldviews to create something greater. They are proof that when a passion for aesthetics finds a purpose of connection, true magic happens.

Isabella Rossi - Co-Founder & Creative Director

"True elegance doesn't shout; it whispers. My mission at Auric is to find the world's most beautiful whispers and bring them to you."

For Isabella, every object has a soul waiting to be discovered. Growing up in a family of artisans, she learned from a young age that the value of a piece lies not in its price, but in the skill, history, and intention invested in it. With a background in Art History and a passion that led her to explore small ateliers and antique markets from Tuscany to Provence, Isabella developed a refined eye, capable of seeing beauty where others see only the ordinary.

At Auric, Isabella is our head curator, the guardian of our aesthetic. She is the one who travels, researches, and personally selects each product. Her curation is a meticulous process, guided by a simple yet powerful question: "Does this piece have an aura? Will it transcend time and become a treasure in someone's life?" It is her sensibility that ensures every item in our collection is more than a beautiful object; it is a fragment of art and history.

Clara Mendes - Co-Founder & Brand Director

"A product only becomes a treasure when its story connects with yours. At Auric, we don't just sell objects; we facilitate connections."

Clara has always been fascinated by the power of stories. With a career in luxury brand strategy, she realized that the most memorable companies weren't those that just sold products, but those that created a universe and invited people to be a part of it. She believes that a brand is a promise, and that every touchpoint—from the first click on the site to the unboxing of a package—is the delivery of that promise.

At Auric, Clara is the architect of the experience, the voice of our brand. While Isabella discovers the treasures, Clara builds the bridge that connects them to you. She is responsible for translating the soul of each product into the online experience, for shaping the communication, and above all, for ensuring that every customer's journey is as special as the pieces we offer. It is her dedication that transforms a simple transaction into a lasting and meaningful relationship.

Our Partnership: The Strength of Auric

Auric exists at the perfect intersection of Isabella's eye and Clara's voice. One finds the silent beauty of the world; the other tells its story so that it resonates with yours. Together, they are committed to offering more than a store: a haven of elegance, purpose, and connection.